Glady B.

This Competitive Landscape Analysis new task is making me stress, why? Coz I don’t know how to do it…I maybe in PPC (Pay Per Click) Department but it doesn’t mean that I already knew everything about PPC especially if you have been given a new task you haven’t done before.

I asked my US manager on how to go about it but we weren’t able to have our telecom since there was a problem in our server. So I have to wait for tomorrow again.

Oh, did I say that the deadline is by Friday?

I hate the new and upgraded site of one of our many sites. I like the previous site we have, its more users friendly you can easily see and find what you are looking for. Before the upgrade year, make, and model were “visible” on the landing page and product info – making sure that the part is really for a particular make/model or year. But now, you can only see them only if you type the specific year, make and model.

I’m generating new keywords for that site for our PPC (Pay-Per Click) campaign. So now I’m having difficulty finishing it. Before if you search for a specific product you can actually see it but now, now if you search for a certain product those years, makes and models where gone. How much more those customers looking for it? Most customers are looking only for a maximum keyword and yet it directs you to a page or product wherein you cannot see what you’re looking for, so it’s useless especially in PPC and in our campaign. Waste of time and energy. Really hate it!!!

I've been busy generating new keywords for our PPC Ad Campaigns. So many new keywords to generate and now I'm still doing it right now. I've been doing these since last week.

Now I have to paused all our PPC accounts in Google, Yahoo and MSN since we are having a downtime due to the deployment of update.

And what does it means? Well, it means that we have an OT because of these deployment...

Isn't it nice. ;)

At long last, I have finished doing the competitor research! It took me for quiet sometime to finish it since I have to gather all accounts in EFrontier. Then get all the keywords by revenue. Then filtering and sorting them all and get the Top 1000 Keywords by Revenue.

You know what’s next? I have to start researching them manually! Yes manually! To know our 32 competitors ads positioning! Just imagine searching them one by one in Google…Thank God, one of my team members helped me researching the 333 keywords.

Now that I have finished it, I felt that I’m free!!!

Whew! The last few weeks have been so hectic for me. I’ve been doing the QA for our new keywords for our PPC campaigns and now doing the new keywords again. Life for me is always like this, keywords… keywords… keywords…

Right now we did pause some of our campaigns from Google, Yahoo and MSN but after an hour we resumed all of them.

And now, back on keywords again.

WORK...

It’s been so long since I make a sensible post for my blog. I’m always busy with my task for PPC and I don’t really have time to write or should I say I don’t really know what to write.

I really hate it when my keywords for the PPC are like 800 or 1000! It’s really eating up my time doing the research and editing those keywords and destination URL’s that’s why sometimes I cannot even finish 2 keywords a day or that 1 keyword in particular.

Last night I stayed till 8:18pm because we are required to have an OT since we have to make same changes in our PPC campaign. On my way home I was so hungry that I thought I’m having a headache.

But today is different and I think I’m bloated already. I ate cake from goldilocks and drink Milo for breakfast, at lunch we went to KFC and after lunch break our PPC Team had a meeting with the VP for marketing both here and in the US. After conducting meetings for different teams in marketing we had pizzas and ice cream! So yummy!

And since it’s Saturday and our VP in US is going back there, we are going to The Fort to have some fun!

What a nice weekend after all.

I’ve started doing my new task for the PPC (Pay per Click) Team. At first I was nervous since I don’t know anything regarding this so called PPC. I don’t know my new task plus I don’t even know my team members, so different from my previous task and office…how I missed my former officemates.

Now, I can say that I’m starting to know my task and familiarizing every single word of it. We had just given a task and given a deadline. I wasn’t able to finish it on time since it was too many and sometimes I still got confused of the words, well not just me but also my team members since we are all new to this.

Our boss told us that who ever did the task well is the one whom he will teach a new project/task tomorrow. So good luck to the three of us and surely it wasn’t me.

That’s for now...I’m little bit tired.

Well this is my first day at the office, in our Pasig office actually. New office, new boss, new team members and most of all – new task!!!

I was the last candidate recommended for this team, the PPC (Pay Per Click) Team. I don’t have any idea on how to do these things, wahhhhh… I’m a lit bit nervous since I’m clueless for all of this. I’m more into link building and SEO before and PPC is actually different from them. But hopefully I will be able to make things right and that I can be able to learn all of this, slow by slow…

What a day…

My secret place and my very own World.